In a market that's rebalanced, the price you set in the first week decides whether you sell in two weeks or two months.
Why overpricing backfires
It's tempting to start high and 'see what happens.' But buyers today are disciplined and well-informed. An overpriced home draws fewer showings, accumulates days on market, and then forces price cuts that signal weakness — often netting less than a home priced right from day one.
What a real CMA looks at
A comparative market analysis weighs recent sales of genuinely similar homes nearby, current demand and inventory, and your home's specific condition and upgrades. The aim is a price that creates competition — enough interest that strong offers arrive early, while the listing still feels fresh.
The pricing sweet spot
With medians off modestly year over year across much of the Eastside, the sweet spot is a price that reflects today's comps and invites multiple buyers to engage. Homes near light rail and in walkable neighborhoods still command premiums; dated or oddly-priced listings sit. We'd rather price to sell strong than chase the market down with cuts.
Curious where your home lands against this spring's comps? A no-obligation valuation is the clearest place to start.
Have questions about this for your own situation? Let's talk it through.
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